August 26, 2009 · Print This Article
Platinum is an extremely rare metal, occurring as only 0.003 parts-per-billion in the Earth’s crust, and is 30 times rarer than gold. It is sometimes mistaken for silver but platinum is whiter in appearance.
Platinum plating is ideally suited to jewellery due to its beautiful bright lustre and long lasting durability and being 60% heavier than gold is also denser and stronger making it more resistant to damage. It will also retain its lustre longer as it does not tarnish.
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